Top Tips for Great Listings
Sometimes it's difficult to know where to start when writing descriptions for your pieces. It is vital, however, that you don't pass up on this opportunity to draw your customers in. If in doubt, make sure you've ticked off the following 5 simple steps to ensure you are writing descriptions that do your artwork justice.
Make sure the basics are covered
Aim for a strong, descriptive first sentence or two detailing the style and composition of your piece. Make sure you include key words or phrases that people would be likely to search by if seeking a artwork of its kind- for example, 'Abstract', 'Bold', 'Painting' or 'Print'. This will make potential customers more likely to find your work when searching Artfinder, as well as the internet as a whole.
Top example: " A beautiful abstract watercolour painting. It depicts a visually rich, illusionary organic landscape"- Helen Wells, 'Water Series, Fluidity'. See the full listing here.
Share your inspiration
Buyers are much more likely to connect with a piece if they are given a window into the inspiration behind it. Whether the story behind your creation of the artwork makes people look at things in a new way or speaks to a years-old memory, telling it to the full will help customers engage and fall in love with your art.
Top example: " This painting was inspired by the blue bells on the banks of the canal bowing their heads and blowing gently in the spring breeze"- Irene Wilson, 'Harebells'. See the full listing here.
Explain your creative process
Let the customer know how the piece was made- this helps emphasise the ingenuity and effort that has gone into your piece and really brings home the value and uniqueness of your hand-crafted work.
Top example: " I use rollers and dabbers to spread out the ink then make marks with a cloth and other tools. I incorporate textured materials by impressing inked up wallpaper and fabric"- Rebecca Vincent, 'Autumn Splendour'. See the full listing here.
Help customers visualise your art in their home
When buying art online, customers ultimately want to know that they are buying a piece that they will love to live with. Include any details that will help convey the artwork's presence in a physical space, as well as practical details on the piece's framing and hanging specifications.
Top example: " The focus is colour, light and reflection, studded with jewels that capture the light. The resin finish enhances the iridescence of colour, the effect of which is similar to butterfly wings. Guaranteed to be a mood lifter, it's a joy to live with!"- Anna Mazek, 'First Light'. See the full listing here.
Unfortunately, you're never going to be able to anticipate all the answers each buyer will be looking for- so make sure you let visitors know they're welcome to ask! Finishing off each listing with an invitation to click the 'Contact' link on the right hand side of your listing page with any special requests will ensure that potential customers get in touch, giving you the opportunity to win them over, turning them from just another visitor to your latest collector!